Do You Make This Marketing Mistake? In a recent piece in the Harvard Business Review, the authors remind us what a normal person wants when they buy something. And no, it is NOT the thing they buy. Harvard marketing professor Theodore Levitt, they write, used to tell his students, “People don’t want to buy a [...]

Harvard Business Review -  three key innovative experiences Innosight president, “vision: to use theory to predict industry change the future,” Scott Anthony, co-author of “Harvard Business Review” published an article, summed up Apple’s Dell Inspiron 8000 battery offer of three key innovative experiences. That was in September 2005, a media company’s CEO said to me: [...]

Ronald Reagan | A True Intelectual Conves  to  The Public New Ideas on a wide range of subjects, unearthing these notions long before most people do. That is the essence of Nobel laure­ate Friedrich von Hayek’s definition of an intellectual. In his 1949 University of Chicago Law Review essay “The Intellectuals and Socialism,” Hayek also [...]